Wild With Nature is committed to protecting and respecting your privacy. This privacy notice aims to provide you with information on how we collect and process your personal data through your use of this website and in your interactions with us. It also outlines your rights and explains what to do if you have any questions or concerns about your personal data.
Information about Shropham Conservation
Shropham Conservation Limited (company number 14788380) (Shropham Conservation, our, us or we) is the entity responsible for the collection and use of personal data in connection with the business and trading activities it conducts relating to the conservation site known as ‘Manor Farm’ in Shropham, Norfolk (including the glamping business operated under the trading name ‘Wild With Nature’ (WWN)). We are registered as a data controller at the Information Commissioner’s Office (ICO) with registration number ZB537394.
Our contact details are as follows:
- Address: Oxygen House, Grenadier Road, Exeter, Devon EX1 3LH.
- Email: hello@oxygenconservation.com (with respect to privacy and data protection matters) and info@wildwithnature.co.uk (with respect to booking and WWN stay matters).
Please direct any relevant queries to the email address listed above.
Information about our Privacy Notice
Our Privacy Notice applies to individuals who provide personal data directly to Wild With Nature, including any personal data provided through our website (www.wildwithnature.co.uk) (our site) or social media channels (including www.instagram.com/wildwithnaturenorfolk and www.facebook.com/wildwithnatureglamping).
What personal data do we collect?
When we refer to personal data, we mean any information that relates to you that may (either on its own or in combination with other information) identify you. We may collect the following types of personal data about you when you visit our website:
- Identity information: This may include your title, name, date of birth and social media handles.
- Contact information: Including your postal address, email address and telephone number.
- Technical data: Some information is automatically collected by our website, and includes your internet protocol (IP) address, login information (if you have an account with us), information about your internet browser, and other technical information about the devices you use to access this website. Collecting this information allows us to ensure that content is presented in the most effective manner for you and for your computer, and that our site is safe and secure.
- Website usage data: We may collect information about the way that you use our website through cookies (for further information, please see below) and information about your visit, including the full uniform resource locators (URL) clickstream to, through and from our site (including date and time), page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from our site.
- Marketing data: We will also collect information about your preferences to receive marketing emails from us and your communication preferences.
Certain types of personal data are considered by data protection law to be more sensitive than others. This includes “special category personal data” (information relating to your health, racial or ethnic origin, details of sexual life, sexual orientation, religious beliefs, political opinions or any genetic or biometric data that is used to identify you) and “criminal offences and conviction data”.
Except with respect to any allergies you may have as mentioned above, we do not collect any special category personal data or information about criminal convictions or offences.
Failure to provide personal data
Where we need to collect personal data by law or in order to perform a contract we have with you and you fail to provide that data when requested, we may not be able to meet our legal obligations or perform the contract we have entered or are trying to enter into with you.
How is your personal data collected?
We collect personal data about you from the following sources:
- Direct interactions: You may provide your personal data to us by making enquiries, completing a booking form, sending us feedback, filling in forms or submitting applications to us or by corresponding with us or Oxygen Conservation by phone, email or otherwise. This includes providing information via our site, email addresses (including info@wildwithnature.co.uk) or our social media channels (including www.instagram.com/wildwithnaturenorfolk and facebook.com/wildwithnatureglamping), Oxygen Conservation’s website, email addresses (including info@wildwithnature.co.uk and hello@oxygenconservation.com) or our third party service providers, for example the online booking platforms (including Airbnb and booking.com), and systems used for stays at WWN.
- Automated interactions: As you interact with our website, our website provider will automatically collect technical data (see above for further information).
- Third parties or publicly available sources: We may also receive personal data from third parties and public sources. This may include:
- Analytics: We may receive technical data from analytics providers such as Google.
- Transactions: If you place an order with us, we will receive data from payment and delivery providers (e.g. to confirm you have paid so we can arrange delivery).
- Contact: If you sign up to our mailing list, we may also receive information from mailing service providers.
Cookies
- A cookie is a small text file which is placed onto your computer or other device when you use our site. We use cookies to help with website functionality and to improve your browsing experience. We will seek your consent to place cookies if they are not essential to core functionality such as security, network management and accessibility of our site.
- ‘Necessary’ cookies enable core platform functionality and features such as security, network management and accessibility and do not require user consent to be set. Cookies that enable functionality that is not strictly necessary for core platform functions and features are classed as ‘Optional’ and therefore consent is sought via a cookie banner.
- For further general information about cookies and how to delete or control cookies stored on your computer or other device, you can visit aboutcookies.org or www.allaboutcookies.org. Please note that by deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our site.
Third party websites
- Our site may include links to third party websites (including our social media channels), plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share personal data about you. We do not control these third party websites, plug-ins or applications and are not responsible, and do not accept any liability, for their compliance with data protection laws.
- When you leave our site, we encourage you to read the privacy notices of every website you visit or plug-in or application you download, in particular before submitting any personal data to those websites, plug-ins or applications.
Why we process your personal data and our legal bases for doing so
When we collect, use and store your personal data, we will only do so where the law allows us to. Data protection law requires us to have a legal basis for processing your personal data.
In the table below, we set out further information about why we process your personal data and the legal reasons we rely on to do so.
| Purpose / Activity | Type of personal data concerned | Lawful basis for processing |
| To undertake any contractual or legal obligations we owe to you or third parties; and
|
(1) Identity information (name and age bracket)
(2) Contact information (specifically address and email) (3) Profile data (4) Video footage (5) Any medical data which is relevant (only collected where volunteered by the guests) (6) Particulars of trip / visit (7) Reviews / complaints / feedback (8) CCTV images / footage where applicable (9) Dietary allergies |
Compliance with our legal obligations (in connection with our obligations under tax law)
Necessary for our legitimate interests (in maintaining business/customer relations) Protecting our property, taking steps to protect health and safety of our staff, customers / visitors and general public who use our land |
| To enable you to sign up to our mailing list and receive marketing emails from us
|
(1) Identity information
(2) Contact information (3) Profile data (4) Marketing data |
Consent |
| To administer and manage our business and this website | (1) Identity information
(2) Contact information (3) Technical data |
Necessary for our legitimate interests (to ensure our website functions properly, managing IT services and ensuring network security, preventing fraud, running our business effectively, and in the context of reorganisation or restructuring of our business)
Necessary to comply with our legal obligations
|
| To use data analytics and other automated technology to improve our website, products, marketing, customer relationships and experiences | (1) Technical data
(2) Usage data |
Necessary for our legitimate interests (to help understand our customer base in order to enhance our product offering, to keep our website updated and working well, to personalise your experience on our website, and to help inform our marketing strategy)
|
Marketing information
We will only use your personal data for marketing purposes with your consent unless another lawful basis applies. You will be given the opportunity to opt out of receiving any marketing information by checking certain boxes on the forms we use to collect your personal data or unsubscribing from marketing emails via the hyperlink provided in such emails. You may also opt out of receiving any future marketing information at any other time by contacting us using the contact information set out in the ‘How to contact us’ section of our Privacy Notice.
If you stay at WWN and choose to write a review of your experience, such review (or extracts from it) may be posted on our site, our social media channels, or the websites or social media channels of our eco-tourism partners (including Oxygen Conservation Limited, which also operates the Oxygen Escapes eco-tourism brand) and selected booking platforms, however we will not identify you unless you authorise us to do so. Where you have opted to receive marketing information from us, we may also share your personal data with Oxygen Conservation Limited to provide you with special offers, news and updates about other eco-tourism venues which it operates.
Children’s privacy
Our ecotourism products and services, including stays at Wild With Nature, are intended for adults aged 18 and over only. Our site and social media channels are not directed at individuals under the age of 18 and we do not knowingly collect personal data from anyone under 18. If you are under 18, please do not provide any personal data to us through our site or otherwise. If we become aware that we have inadvertently collected personal data from a person under 18, we will take steps to delete it as soon as practicable.
Who will your personal data be shared with?
In certain circumstances we may pass your personal data to third parties. We will never pass your personal data unless you have allowed us to do so or we are allowed or required to do so by law. For example, we may share your personal data with:
With the Oxygen Conservation Group Generally
- We may share your personal data with any companies within the Oxygen Conservation group, which means our ultimate holding company and its subsidiaries, as defined in section 1159 of the Companies Act 2006, and any associated companies which have common ownership or are under common control.
With third parties
- We may share your personal data with selected third parties, including:
- business partners and service providers in connection with the performance of any contract we enter into with them or you;
- third parties who provide email delivery, customer relationship management and helpdesk services, or any other services which we choose to outsource;
- IT hosting services or other software as a service (SaaS) platforms that we choose to use;
- research partners and project collaborators (including prospective research partners and project collaborators); and
- analytics and search engine providers that assist us in the improvement and optimisation of our site.
- Third party service providers, for example:
- Business partners, suppliers and sub-contractors connected with a contract with you (e.g. payment and delivery providers if you place an order with us).
- Analytics and search engine providers that help us with improving and optimising this website.
- If we sell all or part of our business to another company, your personal data may be disclosed to the buyer of such business, property or assets or our joint venture partners.
- Law enforcement agencies, regulatory organisations, courts or other public authorities where we have a legal obligation to do so.
- Our legal advisors and insurers, for example if we are involved in a dispute with you.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third party service providers to use your personal data for their own purposes and only permit them to use your personal data for specified purposes and in accordance with our instructions.
We do not routinely transfer your personal data outside the United Kingdom. Where this changes, we will ensure that appropriate safeguards are in place to protect your personal data.
How long we hold your information
We will only store your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements and, where required for us to assert or defend against legal claims, until the end of the relevant retention period or until the claims in question have been settled.
When determining how long to store personal data, we consider the amount and nature of the data, the purposes for which it is kept, the sensitivity of the data and the potential risk of harm from unauthorised use or disclosure. We continually review what information we hold and will securely delete or anonymise personal data which is no longer required. For further information about how long we store your personal data, please contact us.
Your rights
Data protection law provides individuals with various legal rights, which may be exercised in certain circumstances. You have the following legal rights over your personal data:
- The right of access: You have the right to obtain a copy of the personal data we hold about you as well as other information about how we are processing your personal data.
- The right to rectification: You have the right to have your personal data corrected if it is inaccurate or incomplete.
- The right to erasure: In certain circumstances, you have the right to request we delete your personal data (such as where we no longer need your personal data for the purpose it was originally collected for).
- The right to restrict processing of your personal data: You may ask us to restrict the use of your personal data in certain circumstances (such as where you believe your personal data is incorrect and we need to verify the accuracy of the personal data we hold).
- The right to object: You may object to our processing of your personal data in certain circumstances, such as where we are processing your personal data on the basis of “legitimate interests”. Please note, you always have the right to object to processing of your personal data for direct marketing purposes.
- The right to data portability: This right allows you to request that we transfer your personal data to you or another third party in a commonly used, machine-readable format. Please note, this right only applies to automated information that you initially provided consent for us to use or where we used the information to perform a contract with you.
- The right to withdraw consent: Where we are relying on your consent to process your personal data, you have the right to withdraw your consent at any time, and may do so by contacting us via hello@oxygenconservation.com. If you decide to withdraw your consent, that does not mean that our use of your personal data before you withdrew your consent is against the law.
Some of these rights do not apply in all circumstances and we may be able to refuse or partially refuse requests in certain circumstances such as where a legal exemption applies. In most cases we have one month to respond to you. Occasionally, we may need to verify your identity before we are able to process a request.
Automated decision-making and profiling
Automated decision-making is when a computer or similar electronic system uses personal information to make decisions about people without human involvement. Profiling takes place when different aspects about a person (such as their behaviour, interests or personality) are analysed in order to make predictions or decisions about them.
We do not carry out automated decision-making (including profiling). If that changes we will update this Privacy Notice and notify you in writing (where appropriate).
Complaints
You also have the right to make a complaint to the Information Commissioner’s Office (ICO) if you are not happy with the way we are processing your personal data or have processed your request. Details of how to do this can be found at https://ico.org.uk/make-a-complaint/.
In the first instance, please contact us at hello@oxygenconservation.com to discuss your concerns and we will make every effort to resolve any issues.
How to contact us
Oxygen Conservation Limited has been appointed by Shropham Conservation Limited to manage and operate our business and trading activities at Manor Farm (including WWN), including our privacy procedures and practices. Accordingly, if you have any questions or would like more information about the collection and use of personal data by Shropham Conservation Limited, please contact Oxygen Conservation Limited by sending an email to hello@oxygenconservation.com or by writing to us at Oxygen Conservation Limited, Oxygen House, Grenadier Road, Exeter, Devon EX1 3LH. If your query relates to your stay at WWN, you can also contact our team directly via info@wildwithnature.co.uk.
Changes to this Privacy Notice
This Privacy Notice was published in June 2026. We will update and change this Privacy Notice from time to time to keep it up to date and accurate. We will always publish the most up to date version on our website. If we make a substantial change that affects your rights, we will notify you of the change, usually by email.
Accessibility
If you would like this website Privacy Notice in another format (for example: audio, large print, braille) please contact us.